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HOME 2017-12-13T02:21:22+00:00

Anyone can load up a bag of no-longer-loved clothing and accessories, lug it to their neighborhood consignment store or send it out to a reselling company like Threadup, and hope to make some money at the end of the day. This approach, however, takes the power of pricing your merchandise away from you. The more efficient method of reselling your stuff, from furniture to clothing, is listing it on an online marketplace like eBay or creating an online store. Selling online though more, profitable, can be quite challenging not to mention time-consuming. It demands diligence and resilience.

What does it take to build a successful online store?

Difficult is not synonymous to impossible. If you are willing to tap into your entrepreneurial spirit, you can grow your enterprise from an online listing into a thriving online business. Moreover, it is not just old stuff that can be sold online from home, selling products made in the garage, like jam, can make for a booming online business.

In the last few years, online entrepreneurship has snowballed in popularity. Thanks to the power of the internet, most people are now buying and selling products from the comfort of their homes. To make money selling online, you only need to find a product to sell and figure out where to sell it. There are so many things to sell to make money online. Building an online store is the challenging bit.

Creating a successful online store goes beyond combining good hosting, domain name, content management system and theme. In reality, creating a functioning, the user-friendly online shop can be a bit of a challenge. Below are a few useful tips on how you can build an online store that sells for you while you are in the comfort of your home.

1. Be specific with your listings

Many online stores sell similar products. Adding more detail to your product like its designer or the year it was made can make customers prefer your products to those of your competitors. You want to describe your product in a friendly way while offering styling suggestions to help market the item. Strike a balance between being conversational and absolutely upfront about your product’s condition.

2. Showcase your items prominently through photos

Nothing is more descriptive than a picture. Pictures help potential customers visualize how your products would look in their possession. Customers are most likely to click on a good image of a product when scrolling down a page. The importance of visually appealing content cannot be overemphasized.

You need to find the perfect place in your household to take pictures of your merchandise. Choose a place with natural lighting since it shows the true color of an item. Taking pictures outdoors or on a clean surface near the window is thus advisable.

3. Conduct proper research before pricing your items

Every retailer has their own unique way of pricing their products. It could be dependent on how much they paid for it or on how unique, versatile and in demand a product it is. If you are not sure of how to price your goods, you can compare to how similar items are priced in the marketplace.

Do not have rigid pricing. Welcome negotiations with a friendly tone but be firm about shifting your prices too much from the named price.

4. Build your brand around an active online community

The more you engage with your potential customers, the more you will sell. Active engagement includes frequently updating your listings, speedy response to customer inquiries, diving into conversations on a thread or forum and active participation on social media. When you are involved in an active online community, you will not have to market products online for a long time before they sell.

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